Article Information

• ARTICLE_POSTED_BY: Haiti Place
• ARTICLE_POSTED_ON: Nov 17, 2014
• Views : 971
• Category : Business
• Description :

  The Lean Startup movement started a few years ago by Eric Ries has grown to an entire community of entrepreneurs and “intrapreneurs” eager to learn about being efficient in business.

Overview

• Heather McGough, Executive Producer
  The Lean Startup Conference
  Photo Courtesy: The Lean Startup Conference

  The Lean Startup movement started a few years ago by Eric Ries has grown to an entire community of entrepreneurs and “intrapreneurs” eager to learn about being efficient in business.

  For five years now, this community has had a place to meet - The Lean Startup Conference, an event that incorporates the wow factor in everything they do.

  The upcoming edition of the conference to take place December 8-12 in San Francisco, California, will host about 1700 people from many countries and up to 10,000 via livestream.

  "We're debuting individual livestream tickets for folks who can't travel to the event, but still want to watch and have an interactive experience," noted Heather McGough, Executive Producer of The Lean Startup Conference.

  The organizers seem to have thought of everything. As part of the event, their platinum attendees will be able to visit and experience a number of businesses in the area. The conference is also providing lots of opportunities for attendees to learn from and interact with experts via keynotes, workshops, one-on-one Office Hours; and with peers through startup visits, group dinners. They even offer scholarships and daycare services.

  Heather McGough shared her best practices in bringing the attendee a meaningful experience.

  1. Keep the attendee as your top priority

  It’s important to put high value on the attendee experience by keeping editorial and sponsorship separate.
  Make sure presentations aren’t a sales pitch. Attendees want to hear about the person’s experience. Case studies are great. Make sure that attendees have tools they can walk away with, and that it’s not “pie in the sky” advice.

  Keep content rich, up-to-date, and answer the questions the entrepreneurs and intrapreneurs have. Make sure people talk about their failures too. There is a ton to be learned from that.

  Our Team does constant customer research to find out what the needs of our attendees are throughout the year.

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